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Baltimore-Washington SIG

  • 08 May 2013
  • 6:00 PM - 8:00 PM
  • Johns Hopkins University - Columbia Center (New Location!)


Registration is closed
Baltimore-Washington SIG

Topic: Creating an Eye-Popping Profile to Find, Be Found, and Network with LinkedIn Optimization
Facilitator: Ron Berk, PhD
Ron Berk is Professor Emeritus, Biostatistics and Measurement, and former Assistant Dean for Teaching at The Johns Hopkins University. He served 30 years of a life term at JHU before leaving 6.854 years ago to pursue speaking and writing full-time. Since then, he has been in the Federal Witness Protection Program living in Maryland under the name Puffy Snoop M & M. He has mentored numerous faculty and hundreds of students, all of whom unfortunately are still in prison or on probation. Ron is a fellow in the Oxford Society of Scholars and has received several teaching awards. As an international professional speaker, he has presented more than 400 keynotes and workshops on humor in the workplace, multimedia teaching, break-the-mold PowerPoints, and, most recently, LinkedIn profiles for SEO at institutions and conferences in 40 states, 15 countries, and 3 planets. The countries ranged from Taiwan to Czech Republic to Serbia to United Arab Emirates. He destroyed scores of trees and shrubbery by publishing 14 books, 165 journal articles, and nearly 300 blogs. Since January, Ron published the LinkedIn Trilogy of journal articles to acquaint academicians with the benefits of the network. All of this work reflects his life-long commitment to mediocrity and his professional motto: “Go for the Bronze!” For details, see www.ronberk.com, www.pptdoctor.net, or www.linkedin.com/in/ronberk.

Program Description:  Creating an Eye-Popping Profile to Find, Be Found, and Network with LinkedIn Optimization
LinkedIn is the #1 professional network with more than 200 million members (compared to Facebook’s 800 million), including 2.8 million active company profiles, spread over 200 countries. Two new people join every second. The members’ average income is $109,000. It yields four times better B2B results than Facebook and Twitter.
LinkedIn can (1) increase traffic to your website and blog, (2) generate leads and new clients, (3) improve your credibility and visibility, (4) help you be found by the people who want your products and services, and (5) help you find anyone you need to promote your business. HR directors and recruiters are also sleuthing around LinkedIn daily, with about 95% of companies using LinkedIn for recruitment.
On your profile in the right margin and also on your LinkedIn Home page, under “Home,” you can see “WHO’S VIEWED YOUR PROFILE?” In that widget box you will find “How many people have viewed your profile” and “How many times your profile has shown up in search results” every day. What do these Google Analytics reveal about your profile visitors? Are you ready to be found? Is your profile 100% complete according to the 2013 NEW PROFILE configuration?
I will hop through the major sections of LinkedIn’s new profile design with the intent of optimizing your search engine rank. Based on my LinkedIn Trilogy of journal articles published over the past 3 months (available on my profile), I will bring each section to life and cover all the new requirements for a 100% complete passing grade. You can make changes in your profile with me during the presentation or later, but your profile will never be the same when we are done. This is a session you can’t afford to miss unless you’re Mark Zuckerberg.
SIG Leader:
Pat Foye | 410-703-0983 (c) | patricia.p.foye@gmail.com

Cancellation policy: Please contact Pat Foye at patricia.p.foye@gmail.com / 410-703-0983

  • 6:00 - 6:30 | Networking
  • 6:30 - 8:00 | Program
New Location!
Johns Hopkins University -- Columbia Center, Room 214
6740 Alexander Bell Drive
Columbia, MD 21046

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